We love movies (I can say this because you’re reading this article). Sometimes writing about them is fun and easy, other times it’s a burden. But after the review is written, we all wish someone would read it. Here are some of the things I learned about promoting movie reviews online.
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| Image source ersingenel.com |
First of all, as always, content still is the king. Your review has to be genuine; it has to combine your observation about the film as well as the observation about your own feelings that followed the viewing process. Movies, like any art form, are human experiences, both for the makers and the consumers. Translating those feelings and ideas (an act that is equally emotional and rational) isn’t easy, but you get better by doing it. From the technical standpoint, it’s important to write reviews that are at least 400 words long, because, as rumor has it, Google search crawlers put a lot less emphasis on posts that are shorter than 300 words. This is pure hearsay, but I think there is something to it. Also, from the perspective of the reader, 200 words can include a summary of the film and only a pinch of opinion. So, write longer, both for the Google indexing robots and your readers (this is of course untrue if you own a microblogging site or something like that).
